From an app for exchanging digital business cards to a go-to platform for B2B events.
The Challenge
Making networking smarter
In a professional context, networking is one of the main drivers of opportunity. Yet its key moment, the exchange of contact details, is often inefficient and unstructured. It happens in a matter of seconds, but the real value of that connection is created afterwards.
The scenario is familiar: business cards that get lost, manual follow-ups, promising conversations that never turn into concrete opportunities.
The need that emerged
A platform based on NFC technology
TAC was created to digitize the business card through NFC technology and QR codes, allowing every professional to share their profile smoothly, with links, documents and relevant information.
The initial idea opened the way to a deeper market insight. At events, companies and professionals first and foremost need to:
- qualify opportunities in real time;
- structure interactions within an operational logic;
- reduce the time between first contact and sales activation.
The Solution
From digitization to contact activation: a new business asset
From there, a more ambitious scenario opened up: building a platform capable of orchestrating the before, during and after of the event, moving from an operational tool to a lever for increasing conversion, commercial continuity and relationship quality.
We developed an operational layer that makes it possible to:
- customize the digital identity of companies, employees and teams;
- facilitate the in-person meeting, with interaction and chat tools;
- organize the contacts collected during the event in a structured way, when the value of the relationship is highest;
- activate follow-up flows and qualification;
- integrate data into existing CRM systems or use TAC itself as a CRM;
- use AI features for summaries, suggestions, automations and data enrichment.
Toward broader
market positioning
TAC therefore moves from the “digital business card” category into a higher-value space: an enabler of scalable, data-driven professional relationships, customizable to individual needs thanks to the modularity of its offering.
What began as a product for professionals and companies is evolving into the go-to platform for all organizers of B2B events in Europe who want to optimize the participant experience, turning every interaction into an opportunity for business development.
Facing a similar challenge?
The people at Humans.tech believe so deeply in what they do that they manage to pass this culture on to the whole team. When I say that Humans.tech is part of the project, I do not mean only Marco and Mario, I mean Jian, Andrea, Sara and Stefan. […] Everyone who worked on our project is part of the project and put something of their own into it.
Matteo Saltarello
CEO & Co-founder @ TAC
Impact Generated
800+
Registered Companies
100k
Total Users
4.5M
Connections and Interactions
Team
Mario De Santis
CEO & Co-founder
Jian Zhou
Senior Backend Engineer
Christopher Domenicano
Backend Engineer
Stefan Jovanovic
Backend Engineer
Madalin Necula
Frontend Engineer
Marco Ciotoli
COO & Co-founder
Sara Mastrantonio
Senior Product Designer
Andrea Paracino
Frontend Engineer
Francesco Baldassini
Frontend Engineer
TAC is the kind of partner you can truly build with: there is openness, speed and an awareness that a product is born from an iterative process made of discussion, testing and continuous optimization.
This made the work especially solid: not that of a supplier for a client, but of two partners who feel the same sense of responsibility for the product.
Sara Mastrantonio
Senior Product Designer @ Humans.tech